Mike Sunnucks/The Business Journal This Coca-Cola billboard in downtown Phoenix features Guillermo Memo Ochoa, goalkeeper for the Mexican national team and for Club America in Mexico City. Some Powerade billboards in Phoenix feature a prominent sports star. It’s not the Arizona Cardinals’ Kurt Warner or Larry Fitzgerald, or the Arizona Diamondbacks’ Dan Haren. In fact, if you aren’t up on Mexican soccer, you probably have no clue who it is. The billboards — in...
Full Story: The Business Review
